About David

I’m not here to sell you a script or manage your mindset.

I’ve built, scaled, exited—and at times shut down—companies across SaaS, e-commerce, manufacturing, and transportation. I’ve led high-growth teams, closed exits, and walked away from deals most people would cling to. After three decades of building real businesses, I’ve learned that what matters isn’t hype or hustle—it’s clarity, alignment, and follow-through.

Who I Work With

I work with founders, CEOs, and high performers who don’t want a coach. They want perspective. They want strategy. They want a partner who understands the weight of leadership and isn’t afraid to push back or challenge their thinking.

My clients aren’t stuck—they’re restless. They're navigating change, opportunity, or growth and want to move fast with purpose.

What I Bring to the Table

  • Strategic leadership and execution from startup to exit

  • Real-world experience across B2B SaaS, operations, and growth

  • The F4 Framework for Sustainable Performance in Fitness, Focus, Fraternity, and Finance

  • Tactical tools like Vision Builder, MAPs, and Panic Button sessions to align action with ambition

  • Fractional strategic support that cuts through noise and helps leaders get unstuck fast

What to Expect Working With Me

This isn’t therapy, and it’s not traditional coaching. It’s private, high-trust collaboration focused on clarity, direction, and results.

You’ll get structured sessions, real frameworks, and a no-BS sounding board who’s been in the chair you sit in now.